Quanto vais gastar em mensagens do WhatsApp?

No dia 1 de outubro de 2026, a Meta (dona do Facebook, Instagram e WhatsApp), vai cobrar por cada mensagem de serviço enviada via API que, até 30 de setembro, eram gratuitas em algumas circunstâncias. Nesta página vais aprender as exceções à cobrança e quanto poderás vir a pagar por mês para atenderes os teus clientes via WhatsApp.

Como é feita a cobrança?

A Meta vai calcular o custo da mensagem com base no número de destino e não no número de origem. Ou seja, se enviares uma mensagem com um número português para um número brasileiro, vais pagar o valor com base no custo de uma mensagem no Brasil.

Nem todas as mensagens serão cobradas:

1 000 mensagens gratuitas / mês: as primeiras 1.000 mensagens de serviço mensais enviadas por cada conta de negócios WhatsApp (WABA) serão gratuitas.
Janela gratuita de 72 horas: as conversas iniciadas pelos clientes provenientes de anúncios terão uma janela de 72h para comunicar com o cliente de forma gratuita.

Tendo isso em conta, existe muita margem para contornar os custos com o WhatsApp, mantendo um atendimento ao cliente rápido e eficiente.

No final desta página terás as tabelas com os valores cobrados para cada país de destino para todo o tipo de mensagens: marketing, utilidade, autenticação e serviço.

Para te ajudar a entender mais sobre como podes mitigar estes custos e construires um bom atendimento ao cliente, preparei o Curso Intensivo Manychat.

Conhecer o Curso Intensivo Manychat

Calcula o custo estimado para o teu negócio

Simula os custos mensais de mensagens de serviço com a dedução da quota oficial de 1.000 mensagens gratuitas da Meta.

Número de mensagens de serviço por mês 3 500

100 50 000+

País principal de envio (destinatário)

Moeda

Mensagens de serviço --

0,00 € /mês

Mensagens de serviço 3 500

Quota gratuita Meta (WABA) -1 000

Mensagens faturáveis 2 500

As primeiras 1.000 mensagens de serviço são gratuitas todos os meses por WABA.

Tabelas de preços oficiais da Meta

Consulta as taxas oficiais cobradas por mensagem entregue nos principais mercados e na totalidade dos países do mundo, expressas em euros, dólares americanos e reais brasileiros.

País / território	DDI	Serviço	Utilidade	Marketing	Autenticação
Alemanha Mercado Autónomo	`+49`	0.0456 € $0.0550 R$ 0.2831	0.0456 € $0.0550 R$ 0.2831	0.1131 € $0.1365 R$ 0.7026	0.0456 € $0.0550 R$ 0.2831
Angola Resto de África	`+244`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Brasil Mercado Autónomo	`+55`	0.0056 € $0.0068 R$ 0.0350	0.0056 € $0.0068 R$ 0.0350	0.0518 € $0.0625 R$ 0.3217	0.0056 € $0.0068 R$ 0.0350
Espanha Mercado Autónomo	`+34`	0.0166 € $0.0200 R$ 0.1029	0.0166 € $0.0200 R$ 0.1029	0.0585 € $0.0707 R$ 0.3639	0.0166 € $0.0200 R$ 0.1029
Estados Unidos América do Norte	`+1`	0.0028 € $0.0034 R$ 0.0175	0.0028 € $0.0034 R$ 0.0175	0.0207 € $0.0250 R$ 0.1287	0.0028 € $0.0034 R$ 0.0175
França Mercado Autónomo	`+33`	0.0248 € $0.0300 R$ 0.1544	0.0248 € $0.0300 R$ 0.1544	0.0712 € $0.0859 R$ 0.4421	0.0248 € $0.0300 R$ 0.1544
Itália Mercado Autónomo	`+39`	0.0248 € $0.0300 R$ 0.1544	0.0248 € $0.0300 R$ 0.1544	0.0658 € $0.0795 R$ 0.4092	0.0248 € $0.0300 R$ 0.1544
Moçambique Resto de África	`+258`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Portugal Resto da Europa Ocidental	`+351`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Reino Unido Mercado Autónomo	`+44`	0.0182 € $0.0220 R$ 0.1132	0.0182 € $0.0220 R$ 0.1132	0.0526 € $0.0635 R$ 0.3268	0.0182 € $0.0220 R$ 0.1132
Suíça Resto da Europa Ocidental	`+41`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Afeganistão Resto da Ásia-Pacífico	`+93`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Albânia Resto da Europa Central e Leste	`+355`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Argentina Mercado Autónomo	`+54`	0.0216 € $0.0260 R$ 0.1338	0.0216 € $0.0260 R$ 0.1338	0.0512 € $0.0618 R$ 0.3181	0.0216 € $0.0260 R$ 0.1338
Argélia Resto de África	`+213`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Arménia Resto da Europa Central e Leste	`+374`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Arábia Saudita Mercado Autónomo	`+966`	0.0088 € $0.0107 R$ 0.0551	0.0088 € $0.0107 R$ 0.0551	0.0476 € $0.0576 R$ 0.2966	0.0088 € $0.0107 R$ 0.0551
Austrália Resto da Ásia-Pacífico	`+61`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Azerbeijão Resto da Europa Central e Leste	`+994`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Bangladexe Mercado Autónomo	`+880`	0.0031 € $0.0037 R$ 0.0191	0.0031 € $0.0037 R$ 0.0191	0.0606 € $0.0732 R$ 0.3768	0.0031 € $0.0037 R$ 0.0191
Barém Resto do Médio Oriente	`+973`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Benim Resto de África	`+229`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Bielorrússia Resto da Europa Central e Leste	`+375`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Bolívia Resto da América Latina	`+591`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Botsuana Resto de África	`+267`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Bulgária Resto da Europa Central e Leste	`+359`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Burquina Faso Resto de África	`+226`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Burundi Resto de África	`+257`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Bélgica Resto da Europa Ocidental	`+32`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Camarões Resto de África	`+237`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Camboja Resto da Ásia-Pacífico	`+855`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Canadá América do Norte	`+1`	0.0028 € $0.0034 R$ 0.0175	0.0028 € $0.0034 R$ 0.0175	0.0207 € $0.0250 R$ 0.1287	0.0028 € $0.0034 R$ 0.0175
Catar Mercado Autónomo	`+974`	0.0099 € $0.0120 R$ 0.0618	0.0099 € $0.0120 R$ 0.0618	0.0282 € $0.0341 R$ 0.1755	0.0099 € $0.0120 R$ 0.0618
Cazaquistão Mercado Autónomo	`+7`	0.0150 € $0.0180 R$ 0.0926	0.0150 € $0.0180 R$ 0.0926	0.0500 € $0.0604 R$ 0.3109	0.0150 € $0.0180 R$ 0.0926
Chade Resto de África	`+235`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Chile Mercado Autónomo	`+56`	0.0166 € $0.0200 R$ 0.1029	0.0166 € $0.0200 R$ 0.1029	0.0736 € $0.0889 R$ 0.4576	0.0166 € $0.0200 R$ 0.1029
China Resto da Ásia-Pacífico	`+86`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Colômbia Mercado Autónomo	`+57`	0.0008 € $0.0008 R$ 0.0041	0.0008 € $0.0008 R$ 0.0041	0.0104 € $0.0125 R$ 0.0643	0.0008 € $0.0008 R$ 0.0041
Costa Rica Resto da América Latina	`+506`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Costa do Marfim Resto de África	`+225`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Croácia Resto da Europa Central e Leste	`+385`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Dinamarca Resto da Europa Ocidental	`+45`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Egito Mercado Autónomo	`+20`	0.0030 € $0.0036 R$ 0.0185	0.0030 € $0.0036 R$ 0.0185	0.0533 € $0.0644 R$ 0.3315	0.0030 € $0.0036 R$ 0.0185
El Salvador Resto da América Latina	`+503`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Emirados Árabes Unidos Mercado Autónomo	`+971`	0.0130 € $0.0157 R$ 0.0808	0.0130 € $0.0157 R$ 0.0808	0.0476 € $0.0576 R$ 0.2966	0.0130 € $0.0157 R$ 0.0808
Equador Resto da América Latina	`+593`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Eritreia Resto de África	`+291`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Eslováquia Resto da Europa Central e Leste	`+421`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Eslovénia Resto da Europa Central e Leste	`+386`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Essuatíni (Suazilândia) Resto de África	`+268`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Etiópia Resto de África	`+251`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Filipinas Resto da Ásia-Pacífico	`+63`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Finlândia Resto da Europa Ocidental	`+358`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Gabão Resto de África	`+241`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Gana Resto de África	`+233`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Geórgia Resto da Europa Central e Leste	`+995`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Grécia Resto da Europa Central e Leste	`+30`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Guatemala Resto da América Latina	`+502`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Guiné-Bissau Resto de África	`+245`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Gâmbia Resto de África	`+220`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Haiti Resto da América Latina	`+509`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Honduras Resto da América Latina	`+504`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Hong Kong Mercado Autónomo	`+852`	0.0216 € $0.0260 R$ 0.1338	0.0216 € $0.0260 R$ 0.1338	0.0606 € $0.0732 R$ 0.3768	0.0216 € $0.0260 R$ 0.1338
Hungria Mercado Autónomo	`+36`	0.0289 € $0.0350 R$ 0.1801	0.0289 € $0.0350 R$ 0.1801	0.0712 € $0.0860 R$ 0.4427	0.0289 € $0.0350 R$ 0.1801
Indonésia Mercado Autónomo	`+62`	0.0208 € $0.0250 R$ 0.1287	0.0208 € $0.0250 R$ 0.1287	0.0341 € $0.0411 R$ 0.2115	0.0208 € $0.0250 R$ 0.1287
Iraque Mercado Autónomo	`+964`	0.0065 € $0.0079 R$ 0.0406	0.0065 € $0.0079 R$ 0.0406	0.0282 € $0.0341 R$ 0.1755	0.0065 € $0.0079 R$ 0.0406
Irlanda Resto da Europa Ocidental	`+353`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Israel Mercado Autónomo	`+972`	0.0044 € $0.0053 R$ 0.0273	0.0044 € $0.0053 R$ 0.0273	0.0292 € $0.0353 R$ 0.1817	0.0044 € $0.0053 R$ 0.0273
Iémen Resto do Médio Oriente	`+967`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Jamaica Resto da América Latina	`+1 (658, 876)`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Japão Resto da Ásia-Pacífico	`+81`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Jordânia Resto do Médio Oriente	`+962`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Kuwait Mercado Autónomo	`+965`	0.0363 € $0.0440 R$ 0.2263	0.0363 € $0.0440 R$ 0.2263	0.0655 € $0.0792 R$ 0.4077	0.0363 € $0.0440 R$ 0.2263
Laos Resto da Ásia-Pacífico	`+856`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Latvia Resto da Europa Central e Leste	`+371`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Lesoto Resto de África	`+266`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Libéria Resto de África	`+231`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Lithuania Resto da Europa Central e Leste	`+370`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Líbano Resto do Médio Oriente	`+961`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Líbia Resto de África	`+218`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Madagáscar Resto de África	`+261`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Mali Resto de África	`+223`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Malásia Mercado Autónomo	`+60`	0.0116 € $0.0140 R$ 0.0721	0.0116 € $0.0140 R$ 0.0721	0.0712 € $0.0860 R$ 0.4427	0.0116 € $0.0140 R$ 0.0721
Maláui Resto de África	`+265`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Marrocos Mercado Autónomo	`+212`	0.0190 € $0.0230 R$ 0.1185	0.0190 € $0.0230 R$ 0.1185	0.0342 € $0.0414 R$ 0.2131	0.0190 € $0.0230 R$ 0.1185
Mauritânia Resto de África	`+222`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Moldávia Resto da Europa Central e Leste	`+373`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Mongólia Resto da Ásia-Pacífico	`+976`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
México Mercado Autónomo	`+52`	0.0071 € $0.0085 R$ 0.0438	0.0071 € $0.0085 R$ 0.0438	0.0329 € $0.0397 R$ 0.2041	0.0071 € $0.0085 R$ 0.0438
Namíbia Resto de África	`+264`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Nepal Mercado Autónomo	`+977`	0.0028 € $0.0034 R$ 0.0175	0.0028 € $0.0034 R$ 0.0175	0.0606 € $0.0732 R$ 0.3768	0.0028 € $0.0034 R$ 0.0175
Nicarágua Resto da América Latina	`+505`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Nigéria Mercado Autónomo	`+234`	0.0056 € $0.0067 R$ 0.0345	0.0056 € $0.0067 R$ 0.0345	0.0428 € $0.0516 R$ 0.2656	0.0056 € $0.0067 R$ 0.0345
North Macedonia Resto da Europa Central e Leste	`+389`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Noruega Resto da Europa Ocidental	`+47`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Nova Zelândia Resto da Ásia-Pacífico	`+64`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Níger Resto de África	`+227`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Omã Mercado Autónomo	`+968`	0.0204 € $0.0247 R$ 0.1270	0.0204 € $0.0247 R$ 0.1270	0.0282 € $0.0341 R$ 0.1755	0.0204 € $0.0247 R$ 0.1270
Outros países e territórios Resto do Mundo (Outros)	`+Varies by country`	0.0064 € $0.0077 R$ 0.0396	0.0064 € $0.0077 R$ 0.0396	0.0500 € $0.0604 R$ 0.3109	0.0064 € $0.0077 R$ 0.0396
Panamá Resto da América Latina	`+507`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Papua-Nova Guiné Resto da Ásia-Pacífico	`+675`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Paquistão Mercado Autónomo	`+92`	0.0125 € $0.0150 R$ 0.0773	0.0125 € $0.0150 R$ 0.0773	0.0392 € $0.0473 R$ 0.2435	0.0125 € $0.0150 R$ 0.0773
Paraguai Resto da América Latina	`+595`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Países Baixos (Holanda) Mercado Autónomo	`+31`	0.0414 € $0.0500 R$ 0.2574	0.0414 € $0.0500 R$ 0.2574	0.1323 € $0.1597 R$ 0.8220	0.0414 € $0.0500 R$ 0.2574
Peru Mercado Autónomo	`+51`	0.0249 € $0.0300 R$ 0.1544	0.0249 € $0.0300 R$ 0.1544	0.0582 € $0.0703 R$ 0.3618	0.0249 € $0.0300 R$ 0.1544
Polónia Mercado Autónomo	`+48`	0.0101 € $0.0122 R$ 0.0628	0.0101 € $0.0122 R$ 0.0628	0.0303 € $0.0366 R$ 0.1884	0.0101 € $0.0122 R$ 0.0628
Porto Rico Resto da América Latina	`+1 (787, 939)`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Quénia Resto de África	`+254`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
República Checa Resto da Europa Central e Leste	`+420`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
República Dominicana Resto da América Latina	`+1 (809, 829, 849)`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
República do Congo Resto de África	`+242`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Roménia Mercado Autónomo	`+40`	0.0239 € $0.0290 R$ 0.1493	0.0239 € $0.0290 R$ 0.1493	0.0712 € $0.0860 R$ 0.4427	0.0239 € $0.0290 R$ 0.1493
Ruanda Resto de África	`+250`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Rússia Mercado Autónomo	`+7`	0.0331 € $0.0400 R$ 0.2059	0.0331 € $0.0400 R$ 0.2059	0.0664 € $0.0802 R$ 0.4128	0.0331 € $0.0400 R$ 0.2059
Senegal Resto de África	`+221`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Serra Leoa Resto de África	`+232`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Singapura Mercado Autónomo	`+65`	0.0133 € $0.0160 R$ 0.0824	0.0133 € $0.0160 R$ 0.0824	0.0606 € $0.0732 R$ 0.3768	0.0133 € $0.0160 R$ 0.0824
Somália Resto de África	`+252`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Sri Lanka Mercado Autónomo	`+94`	0.0017 € $0.0020 R$ 0.0103	0.0017 € $0.0020 R$ 0.0103	0.0606 € $0.0732 R$ 0.3768	0.0017 € $0.0020 R$ 0.0103
Sudão Resto de África	`+249`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Sudão do Sul Resto de África	`+211`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Suécia Resto da Europa Ocidental	`+46`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Sérvia Resto da Europa Central e Leste	`+381`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Tailândia Resto da Ásia-Pacífico	`+66`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Taiwan Resto da Ásia-Pacífico	`+886`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Tajikistan Resto da Ásia-Pacífico	`+992`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Tanzânia Resto de África	`+255`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Togo Resto de África	`+228`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Tunísia Resto de África	`+216`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Turkmenistan Resto da Ásia-Pacífico	`+993`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Turquia Mercado Autónomo	`+90`	0.0007 € $0.0009 R$ 0.0046	0.0007 € $0.0009 R$ 0.0046	0.0090 € $0.0109 R$ 0.0561	0.0007 € $0.0009 R$ 0.0046
Ucrânia Mercado Autónomo	`+380`	0.0246 € $0.0298 R$ 0.1534	0.0246 € $0.0298 R$ 0.1534	0.0712 € $0.0860 R$ 0.4427	0.0246 € $0.0298 R$ 0.1534
Uganda Resto de África	`+256`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Uruguai Resto da América Latina	`+598`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Uzbekistan Resto da Ásia-Pacífico	`+998`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Venezuela Resto da América Latina	`+58`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Vietname Resto da Ásia-Pacífico	`+84`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Zimbabué Resto de África	`+263`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Zâmbia Resto de África	`+260`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
África do Sul Mercado Autónomo	`+27`	0.0079 € $0.0095 R$ 0.0489	0.0079 € $0.0095 R$ 0.0489	0.0314 € $0.0379 R$ 0.1951	0.0079 € $0.0095 R$ 0.0489
Áustria Resto da Europa Ocidental	`+43`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Índia Mercado Autónomo	`+91`	0.0012 € $0.0014 R$ 0.0072	0.0012 € $0.0014 R$ 0.0072	0.0099 € $0.0118 R$ 0.0607	0.0012 € $0.0014 R$ 0.0072

Nota: Os preços indicados refletem as tarifas base oficiais da Meta por mensagem entregue. As primeiras 1.000 mensagens de serviço são gratuitas todos os meses por WABA. Mensagens dentro da janela de 72 horas de anúncios Click-to-WhatsApp são 100% isentas de custos.

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Perguntas frequentes

Quando entra em vigor o novo modelo de cobrança da Meta?

O novo modelo de cobrança por mensagem entregue entra em vigor no dia 1 de outubro de 2026. A partir dessa data, todas as mensagens de serviço enviadas via API que ultrapassem a quota gratuita mensal são cobradas individualmente.

Como funcionam as 1 000 mensagens gratuitas por mês?

Cada conta de negócios WhatsApp (WABA) recebe mensalmente uma quota de 1.000 mensagens de serviço gratuitas. Esta quota renova-se automaticamente no primeiro dia de cada mês civil e é partilhada por todos os números de telefone associados à mesma conta WABA.

O que é a janela gratuita de 72 horas dos anúncios?

Quando um utilizador entra em contacto com o teu negócio através de anúncios Click-to-WhatsApp (no Facebook ou Instagram) ou pelo botão de ação na Página de Facebook, inicia-se uma janela de 72 horas. Durante este período, todas as mensagens trocadas com esse utilizador são totalmente gratuitas.

O custo é calculado com base no país de origem ou de destino?

A tarifa da Meta é sempre calculada com base no indicativo internacional (DDI) do número de telefone de destino (o cliente que recebe a mensagem), independentemente do país em que a tua empresa ou o teu número de envio estejam registados.

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Os custos da Meta estão incluídos em ferramentas como o Manychat?

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