How much will you spend on WhatsApp messages?

Starting October 1, 2026, Meta is shifting the WhatsApp Business Platform to a per-message pricing model for service messages, which were previously free under select conversation windows. This guide explains key exemptions, destination-based billing, and how to estimate your true monthly customer service budget.

How does Meta's billing work?

Meta calculates the cost of each message based on the recipient's country code rather than where your business is located. For example, if you send a message from a European number to a client in Brazil, you are billed at Brazil's destination rate.

Crucially, not all messages incur costs:

1,000 free messages / month: the first 1,000 service messages sent each calendar month per WhatsApp Business Account (WABA) are completely free.
72-hour free window: customer conversations initiated from Click-to-WhatsApp ads or Facebook Page action buttons include a 72-hour window entirely free of Meta message fees.

By combining smart conversational architecture with entry-point optimization, businesses have substantial room to mitigate costs while preserving fast, dependable customer support.

Further below on this page, you will find complete rate tables for every destination country across all message tiers: marketing, utility, authentication, and service.

To help you understand how to mitigate these costs and build seamless, high-converting customer service automations, explore the Manychat intensive course.

Explore the Manychat intensive course

Estimate your business messaging costs

Simulate monthly service message costs factoring in Meta's official 1,000 free monthly service message quota.

Number of service messages per month 3 500

100 50 000+

Primary destination country (recipient)

Currency

Service messages --

0,00 € /month

Service messages 3 500

Meta free tier (WABA) -1 000

Billable messages 2 500

The first 1,000 service messages each month are free per WABA.

Official Meta rate cards

Explore official Meta per-message delivered fees across key global markets and worldwide territories in Euros (€), US Dollars ($), and Brazilian Reais (R$).

Country / territory	Prefix	Service	Utility	Marketing	Authentication
Germany Mercado Autónomo	`+49`	0.0456 € $0.0550 R$ 0.2831	0.0456 € $0.0550 R$ 0.2831	0.1131 € $0.1365 R$ 0.7026	0.0456 € $0.0550 R$ 0.2831
Angola Resto de África	`+244`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Brazil Mercado Autónomo	`+55`	0.0056 € $0.0068 R$ 0.0350	0.0056 € $0.0068 R$ 0.0350	0.0518 € $0.0625 R$ 0.3217	0.0056 € $0.0068 R$ 0.0350
Spain Mercado Autónomo	`+34`	0.0166 € $0.0200 R$ 0.1029	0.0166 € $0.0200 R$ 0.1029	0.0585 € $0.0707 R$ 0.3639	0.0166 € $0.0200 R$ 0.1029
United States América do Norte	`+1`	0.0028 € $0.0034 R$ 0.0175	0.0028 € $0.0034 R$ 0.0175	0.0207 € $0.0250 R$ 0.1287	0.0028 € $0.0034 R$ 0.0175
France Mercado Autónomo	`+33`	0.0248 € $0.0300 R$ 0.1544	0.0248 € $0.0300 R$ 0.1544	0.0712 € $0.0859 R$ 0.4421	0.0248 € $0.0300 R$ 0.1544
Italy Mercado Autónomo	`+39`	0.0248 € $0.0300 R$ 0.1544	0.0248 € $0.0300 R$ 0.1544	0.0658 € $0.0795 R$ 0.4092	0.0248 € $0.0300 R$ 0.1544
Mozambique Resto de África	`+258`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Portugal Resto da Europa Ocidental	`+351`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
United Kingdom Mercado Autónomo	`+44`	0.0182 € $0.0220 R$ 0.1132	0.0182 € $0.0220 R$ 0.1132	0.0526 € $0.0635 R$ 0.3268	0.0182 € $0.0220 R$ 0.1132
Switzerland Resto da Europa Ocidental	`+41`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Afghanistan Resto da Ásia-Pacífico	`+93`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Albania Resto da Europa Central e Leste	`+355`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Argentina Mercado Autónomo	`+54`	0.0216 € $0.0260 R$ 0.1338	0.0216 € $0.0260 R$ 0.1338	0.0512 € $0.0618 R$ 0.3181	0.0216 € $0.0260 R$ 0.1338
Algeria Resto de África	`+213`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Armenia Resto da Europa Central e Leste	`+374`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Saudi Arabia Mercado Autónomo	`+966`	0.0088 € $0.0107 R$ 0.0551	0.0088 € $0.0107 R$ 0.0551	0.0476 € $0.0576 R$ 0.2966	0.0088 € $0.0107 R$ 0.0551
Australia Resto da Ásia-Pacífico	`+61`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Azerbaijan Resto da Europa Central e Leste	`+994`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Bangladesh Mercado Autónomo	`+880`	0.0031 € $0.0037 R$ 0.0191	0.0031 € $0.0037 R$ 0.0191	0.0606 € $0.0732 R$ 0.3768	0.0031 € $0.0037 R$ 0.0191
Bahrain Resto do Médio Oriente	`+973`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Benin Resto de África	`+229`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Belarus Resto da Europa Central e Leste	`+375`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Bolivia Resto da América Latina	`+591`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Botswana Resto de África	`+267`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Bulgaria Resto da Europa Central e Leste	`+359`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Burkina Faso Resto de África	`+226`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Burundi Resto de África	`+257`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Belgium Resto da Europa Ocidental	`+32`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Cameroon Resto de África	`+237`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Cambodia Resto da Ásia-Pacífico	`+855`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Canada América do Norte	`+1`	0.0028 € $0.0034 R$ 0.0175	0.0028 € $0.0034 R$ 0.0175	0.0207 € $0.0250 R$ 0.1287	0.0028 € $0.0034 R$ 0.0175
Qatar Mercado Autónomo	`+974`	0.0099 € $0.0120 R$ 0.0618	0.0099 € $0.0120 R$ 0.0618	0.0282 € $0.0341 R$ 0.1755	0.0099 € $0.0120 R$ 0.0618
Kazakhstan Mercado Autónomo	`+7`	0.0150 € $0.0180 R$ 0.0926	0.0150 € $0.0180 R$ 0.0926	0.0500 € $0.0604 R$ 0.3109	0.0150 € $0.0180 R$ 0.0926
Chad Resto de África	`+235`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Chile Mercado Autónomo	`+56`	0.0166 € $0.0200 R$ 0.1029	0.0166 € $0.0200 R$ 0.1029	0.0736 € $0.0889 R$ 0.4576	0.0166 € $0.0200 R$ 0.1029
China Resto da Ásia-Pacífico	`+86`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Colombia Mercado Autónomo	`+57`	0.0008 € $0.0008 R$ 0.0041	0.0008 € $0.0008 R$ 0.0041	0.0104 € $0.0125 R$ 0.0643	0.0008 € $0.0008 R$ 0.0041
Costa Rica Resto da América Latina	`+506`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Ivory Coast Resto de África	`+225`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Croatia Resto da Europa Central e Leste	`+385`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Denmark Resto da Europa Ocidental	`+45`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Egypt Mercado Autónomo	`+20`	0.0030 € $0.0036 R$ 0.0185	0.0030 € $0.0036 R$ 0.0185	0.0533 € $0.0644 R$ 0.3315	0.0030 € $0.0036 R$ 0.0185
El Salvador Resto da América Latina	`+503`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
United Arab Emirates Mercado Autónomo	`+971`	0.0130 € $0.0157 R$ 0.0808	0.0130 € $0.0157 R$ 0.0808	0.0476 € $0.0576 R$ 0.2966	0.0130 € $0.0157 R$ 0.0808
Ecuador Resto da América Latina	`+593`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Eritrea Resto de África	`+291`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Slovakia Resto da Europa Central e Leste	`+421`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Slovenia Resto da Europa Central e Leste	`+386`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Swaziland Resto de África	`+268`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Ethiopia Resto de África	`+251`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Philippines Resto da Ásia-Pacífico	`+63`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Finland Resto da Europa Ocidental	`+358`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Gabon Resto de África	`+241`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Ghana Resto de África	`+233`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Georgia Resto da Europa Central e Leste	`+995`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Greece Resto da Europa Central e Leste	`+30`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Guatemala Resto da América Latina	`+502`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Guinea-Bissau Resto de África	`+245`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Gambia Resto de África	`+220`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Haiti Resto da América Latina	`+509`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Honduras Resto da América Latina	`+504`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Hong Kong Mercado Autónomo	`+852`	0.0216 € $0.0260 R$ 0.1338	0.0216 € $0.0260 R$ 0.1338	0.0606 € $0.0732 R$ 0.3768	0.0216 € $0.0260 R$ 0.1338
Hungary Mercado Autónomo	`+36`	0.0289 € $0.0350 R$ 0.1801	0.0289 € $0.0350 R$ 0.1801	0.0712 € $0.0860 R$ 0.4427	0.0289 € $0.0350 R$ 0.1801
Indonesia Mercado Autónomo	`+62`	0.0208 € $0.0250 R$ 0.1287	0.0208 € $0.0250 R$ 0.1287	0.0341 € $0.0411 R$ 0.2115	0.0208 € $0.0250 R$ 0.1287
Iraq Mercado Autónomo	`+964`	0.0065 € $0.0079 R$ 0.0406	0.0065 € $0.0079 R$ 0.0406	0.0282 € $0.0341 R$ 0.1755	0.0065 € $0.0079 R$ 0.0406
Ireland Resto da Europa Ocidental	`+353`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Israel Mercado Autónomo	`+972`	0.0044 € $0.0053 R$ 0.0273	0.0044 € $0.0053 R$ 0.0273	0.0292 € $0.0353 R$ 0.1817	0.0044 € $0.0053 R$ 0.0273
Yemen Resto do Médio Oriente	`+967`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Jamaica Resto da América Latina	`+1 (658, 876)`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Japan Resto da Ásia-Pacífico	`+81`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Jordan Resto do Médio Oriente	`+962`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Kuwait Mercado Autónomo	`+965`	0.0363 € $0.0440 R$ 0.2263	0.0363 € $0.0440 R$ 0.2263	0.0655 € $0.0792 R$ 0.4077	0.0363 € $0.0440 R$ 0.2263
Laos Resto da Ásia-Pacífico	`+856`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Latvia Resto da Europa Central e Leste	`+371`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Lesotho Resto de África	`+266`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Liberia Resto de África	`+231`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Lithuania Resto da Europa Central e Leste	`+370`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Lebanon Resto do Médio Oriente	`+961`	0.0075 € $0.0091 R$ 0.0468	0.0075 € $0.0091 R$ 0.0468	0.0324 € $0.0392 R$ 0.2018	0.0075 € $0.0091 R$ 0.0468
Libya Resto de África	`+218`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Madagascar Resto de África	`+261`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Mali Resto de África	`+223`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Malaysia Mercado Autónomo	`+60`	0.0116 € $0.0140 R$ 0.0721	0.0116 € $0.0140 R$ 0.0721	0.0712 € $0.0860 R$ 0.4427	0.0116 € $0.0140 R$ 0.0721
Malawi Resto de África	`+265`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Morocco Mercado Autónomo	`+212`	0.0190 € $0.0230 R$ 0.1185	0.0190 € $0.0230 R$ 0.1185	0.0342 € $0.0414 R$ 0.2131	0.0190 € $0.0230 R$ 0.1185
Mauritania Resto de África	`+222`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Moldova Resto da Europa Central e Leste	`+373`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Mongolia Resto da Ásia-Pacífico	`+976`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Mexico Mercado Autónomo	`+52`	0.0071 € $0.0085 R$ 0.0438	0.0071 € $0.0085 R$ 0.0438	0.0329 € $0.0397 R$ 0.2041	0.0071 € $0.0085 R$ 0.0438
Namibia Resto de África	`+264`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Nepal Mercado Autónomo	`+977`	0.0028 € $0.0034 R$ 0.0175	0.0028 € $0.0034 R$ 0.0175	0.0606 € $0.0732 R$ 0.3768	0.0028 € $0.0034 R$ 0.0175
Nicaragua Resto da América Latina	`+505`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Nigeria Mercado Autónomo	`+234`	0.0056 € $0.0067 R$ 0.0345	0.0056 € $0.0067 R$ 0.0345	0.0428 € $0.0516 R$ 0.2656	0.0056 € $0.0067 R$ 0.0345
North Macedonia Resto da Europa Central e Leste	`+389`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Norway Resto da Europa Ocidental	`+47`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
New Zealand Resto da Ásia-Pacífico	`+64`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Niger Resto de África	`+227`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Oman Mercado Autónomo	`+968`	0.0204 € $0.0247 R$ 0.1270	0.0204 € $0.0247 R$ 0.1270	0.0282 € $0.0341 R$ 0.1755	0.0204 € $0.0247 R$ 0.1270
Other countries and territories Resto do Mundo (Outros)	`+Varies by country`	0.0064 € $0.0077 R$ 0.0396	0.0064 € $0.0077 R$ 0.0396	0.0500 € $0.0604 R$ 0.3109	0.0064 € $0.0077 R$ 0.0396
Panama Resto da América Latina	`+507`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Papua New Guinea Resto da Ásia-Pacífico	`+675`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Pakistan Mercado Autónomo	`+92`	0.0125 € $0.0150 R$ 0.0773	0.0125 € $0.0150 R$ 0.0773	0.0392 € $0.0473 R$ 0.2435	0.0125 € $0.0150 R$ 0.0773
Paraguay Resto da América Latina	`+595`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Netherlands Mercado Autónomo	`+31`	0.0414 € $0.0500 R$ 0.2574	0.0414 € $0.0500 R$ 0.2574	0.1323 € $0.1597 R$ 0.8220	0.0414 € $0.0500 R$ 0.2574
Peru Mercado Autónomo	`+51`	0.0249 € $0.0300 R$ 0.1544	0.0249 € $0.0300 R$ 0.1544	0.0582 € $0.0703 R$ 0.3618	0.0249 € $0.0300 R$ 0.1544
Poland Mercado Autónomo	`+48`	0.0101 € $0.0122 R$ 0.0628	0.0101 € $0.0122 R$ 0.0628	0.0303 € $0.0366 R$ 0.1884	0.0101 € $0.0122 R$ 0.0628
Puerto Rico Resto da América Latina	`+1 (787, 939)`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Kenya Resto de África	`+254`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Czech Republic Resto da Europa Central e Leste	`+420`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Dominican Republic Resto da América Latina	`+1 (809, 829, 849)`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Republic of the Congo (Brazzaville Resto de África	`+242`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Romania Mercado Autónomo	`+40`	0.0239 € $0.0290 R$ 0.1493	0.0239 € $0.0290 R$ 0.1493	0.0712 € $0.0860 R$ 0.4427	0.0239 € $0.0290 R$ 0.1493
Rwanda Resto de África	`+250`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Russia Mercado Autónomo	`+7`	0.0331 € $0.0400 R$ 0.2059	0.0331 € $0.0400 R$ 0.2059	0.0664 € $0.0802 R$ 0.4128	0.0331 € $0.0400 R$ 0.2059
Senegal Resto de África	`+221`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Sierra Leone Resto de África	`+232`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Singapore Mercado Autónomo	`+65`	0.0133 € $0.0160 R$ 0.0824	0.0133 € $0.0160 R$ 0.0824	0.0606 € $0.0732 R$ 0.3768	0.0133 € $0.0160 R$ 0.0824
Somalia Resto de África	`+252`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Sri Lanka Mercado Autónomo	`+94`	0.0017 € $0.0020 R$ 0.0103	0.0017 € $0.0020 R$ 0.0103	0.0606 € $0.0732 R$ 0.3768	0.0017 € $0.0020 R$ 0.0103
Sudan Resto de África	`+249`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
South Sudan Resto de África	`+211`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Sweden Resto da Europa Ocidental	`+46`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
Serbia Resto da Europa Central e Leste	`+381`	0.0175 € $0.0212 R$ 0.1091	0.0175 € $0.0212 R$ 0.1091	0.0712 € $0.0860 R$ 0.4427	0.0175 € $0.0212 R$ 0.1091
Thailand Resto da Ásia-Pacífico	`+66`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Taiwan Resto da Ásia-Pacífico	`+886`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Tajikistan Resto da Ásia-Pacífico	`+992`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Tanzania Resto de África	`+255`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Togo Resto de África	`+228`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Tunisia Resto de África	`+216`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Turkmenistan Resto da Ásia-Pacífico	`+993`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Turkey Mercado Autónomo	`+90`	0.0007 € $0.0009 R$ 0.0046	0.0007 € $0.0009 R$ 0.0046	0.0090 € $0.0109 R$ 0.0561	0.0007 € $0.0009 R$ 0.0046
Ukraine Mercado Autónomo	`+380`	0.0246 € $0.0298 R$ 0.1534	0.0246 € $0.0298 R$ 0.1534	0.0712 € $0.0860 R$ 0.4427	0.0246 € $0.0298 R$ 0.1534
Uganda Resto de África	`+256`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Uruguay Resto da América Latina	`+598`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Uzbekistan Resto da Ásia-Pacífico	`+998`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Venezuela Resto da América Latina	`+58`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0612 € $0.0740 R$ 0.3809	0.0094 € $0.0113 R$ 0.0582
Vietnam Resto da Ásia-Pacífico	`+84`	0.0094 € $0.0113 R$ 0.0582	0.0094 € $0.0113 R$ 0.0582	0.0697 € $0.0842 R$ 0.4333	0.0094 € $0.0113 R$ 0.0582
Zimbabwe Resto de África	`+263`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
Zambia Resto de África	`+260`	0.0033 € $0.0040 R$ 0.0206	0.0033 € $0.0040 R$ 0.0206	0.0186 € $0.0225 R$ 0.1158	0.0033 € $0.0040 R$ 0.0206
South Africa Mercado Autónomo	`+27`	0.0079 € $0.0095 R$ 0.0489	0.0079 € $0.0095 R$ 0.0489	0.0314 € $0.0379 R$ 0.1951	0.0079 € $0.0095 R$ 0.0489
Austria Resto da Europa Ocidental	`+43`	0.0142 € $0.0171 R$ 0.0880	0.0142 € $0.0171 R$ 0.0880	0.0490 € $0.0592 R$ 0.3047	0.0142 € $0.0171 R$ 0.0880
India Mercado Autónomo	`+91`	0.0012 € $0.0014 R$ 0.0072	0.0012 € $0.0014 R$ 0.0072	0.0099 € $0.0118 R$ 0.0607	0.0012 € $0.0014 R$ 0.0072

Note: Displayed rates reflect official Meta per-message delivered fees. The first 1,000 service messages are free each month per WABA. Messages inside the 72-hour Click-to-WhatsApp ad window are 100% free of charge.

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Frequently asked questions

When does Meta's new pricing model take effect?

The new per-delivered-message billing model goes into effect on October 1, 2026. From this date onward, all service messages sent via the API exceeding the monthly free tier are billed on an individual basis.

How does the 1,000 free monthly messages tier work?

Every WhatsApp Business Account (WABA) receives 1,000 free service messages each calendar month. This free quota resets automatically on the first day of each month and is shared across all phone numbers associated with that WABA.

What is the 72-hour free entry point window?

When a customer initiates a conversation via Click-to-WhatsApp ads (on Facebook or Instagram) or a Facebook Page Call-to-Action button, a 72-hour window is opened. During this timeframe, all messages exchanged with that customer are completely free of charge.

Are rates calculated based on sender or recipient country?

Meta fees are strictly based on the recipient's international country dialing code (country of destination), regardless of where your business or sender phone number is legally established.

Are undelivered messages charged?

No. Meta only charges for messages confirmed as delivered to the user's handset. Any messages that fail to send or remain undelivered incur zero cost.

Are Meta conversation fees included in platforms like Manychat?

No. Automation platforms such as Manychat connect directly to Meta's Cloud API, but message fees are billed directly by Meta via your Meta Business Manager account, completely separate from the software subscription.